How IKEA's Interior Design makes IKEA the "IKEA"
Update: 2022-07-21
Description
What comes to your mind when you hear the word "IKEA"? Some might refer to its in-store layouts, while others think about its food. Well, you are right! IKEA is famous for those aspects even though the main product is furniture. But do you ever think about that? A furniture store, but well-known for its layouts and foods?
With Anindya Kiswiyanto, an interior design specialist at IKEA, we discuss the layout of IKEA's in-store and the strategy behind it. How IKEA attracts its customers to spend more time and purchase more in the store and how the layout of its in-store makes IKEA “The IKEA”.
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